Here's How PUMA and BMW's Pop-Art Workshop Became a Forum for Creative Expression

Last week, PUMA unveiled its latest capsule collection with BMW. A playful line-up of jackets, jerseys, and classic suede sneakers, the range revisited Roy Lichtenstein's renowned 320i Turbo Art Car with kinetic prints and vibrant color palettes reminiscent of his dynamic livery design. Ahead of the highly-anticipated launch, the brands connected with a cohort of creatives to celebrate the new capsule as well the artist's legacy through a day of workshops.Headed by Simone Cihlar -- who is known ...